Landing pages are a great tool for marketers. They drive your potential customers to a place on your site where the message is specific. They also provide a clear call to action. That’s not the problem with landing pages. The problem with landing pages is the way they are implemented. Often, these pages are created on your site and hidden from navigation. The reason for this is the need to track … [Read more...]
Marketing Channels – Revisiting Your Online Marketing Mix
Where to Start with Your Online Marketing Mix For our first post on this blog I think it’s apropos that we talk about marketing channels and the online marketing mix. Every marketer reading this is familiar with the online marketing mix. If you are not, then check it out here. The thing that is always on the mind of a marketer is, “Where are my customers?” And by customers, I mean … [Read more...]