The Prismana Blog

Questions Raised, Problems Discussed

Why You HAVE to Use Google Analytics

I have been a bit critical of Google Analytics recently. I find it hard to use if you are not a certified data nerd. It also does not give you a lot of information you can...

The Problem with Landing Pages

Landing pages are a great tool for marketers. They drive your potential customers to a place on your site where the message is specific. They also provide a clear call to action. That’s not the problem...

Channel Based vs Session Based Call Tracking

The Problem with Session Based Call Tracking

Session Based vs Channel Based Call Tracking There are two types of call tracking – channel based and session based call tracking. For years, the only choice businesses had was channel based call tracking. This was...

What is “Direct Traffic” — And how to avoid it.

Direct Traffic, how I loathe thee Anyone who has ever used Google Analytics wants to see where there traffic is coming from. And anyone who’s tried to do that has seen something like this: That big...

Marketing Channels – Revisiting Your Online Marketing Mix

Where to Start with Your Online Marketing Mix For our first post on this blog I think it’s apropos that we talk about marketing channels and the online marketing mix. Every marketer reading this is familiar...