I have been a bit critical of Google Analytics recently. I find it hard to use if you are not a certified data nerd. It also does not give you a lot of information you can readily make use of unless you really dig into it. Heck, that’s one of the reasons we created Prismana. But the reality is, you HAVE to use Google Analytics. And the reasons, of which I will now explain, may surprise you. Some … [Read more...]