I have been a bit critical of Google Analytics recently. I find it hard to use if you are not a certified data nerd. It also does not give you a lot of information you can readily make use of unless you really dig into it. Heck, that’s one of the reasons we created Prismana. But the reality is, you HAVE to use Google Analytics. And the reasons, of which I will now explain, may surprise you. Some … [Read more...]
The Problem with Landing Pages
Landing pages are a great tool for marketers. They drive your potential customers to a place on your site where the message is specific. They also provide a clear call to action. That’s not the problem with landing pages. The problem with landing pages is the way they are implemented. Often, these pages are created on your site and hidden from navigation. The reason for this is the need to track … [Read more...]
What is “Direct Traffic” — And how to avoid it.
Direct Traffic, how I loathe thee Anyone who has ever used Google Analytics wants to see where there traffic is coming from. And anyone who’s tried to do that has seen something like this: That big chunk of traffic (often the majority of traffic) labelled as ‘Direct Traffic’. When clicking on that link you will see a series of landing pages with the source labeled ‘Direct’. Normally, you … [Read more...]