Session Based vs Channel Based Call Tracking There are two types of call tracking – channel based and session based call tracking. For years, the only choice businesses had was channel based call tracking. This was simply assigning a phone number to a specific channel such as Facebook, Google, or any other channel you wanted to measure. It worked well for a long time. When marketers demanded … [Read more...]
Marketing Channels – Revisiting Your Online Marketing Mix
Where to Start with Your Online Marketing Mix For our first post on this blog I think it’s apropos that we talk about marketing channels and the online marketing mix. Every marketer reading this is familiar with the online marketing mix. If you are not, then check it out here. The thing that is always on the mind of a marketer is, “Where are my customers?” And by customers, I mean … [Read more...]