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Analytics

I have been a bit critical of Google Analytics recently. I find it hard to use if you are not a certified data nerd. It

Attribution

Landing pages are a great tool for marketers. They drive your potential customers to a place on your site where the message is specific. They

Analytics

Direct Traffic, how I loathe thee Anyone who has ever used Google Analytics wants to see where there traffic is coming from. And anyone who’s

Attribution

Where to Start with Your Online Marketing Mix For our first post on this blog I think it’s apropos that we talk about marketing channels