You are Viewing Articles by the Author: Patrick Healy

He's the co-founder of Prismana where he continues to push the envelope for businesses to understand which efforts are moving their business forward. Patrick Healy is also the founder of Phacient, a SMB consulting firm dedicated to helping businesses run better leveraging technology, marketing, and operations.

Why You HAVE to Use Google Analytics

I have been a bit critical of Google Analytics recently. I find it hard to use if you are not a certified data nerd. It

The Problem with Landing Pages

Landing pages are a great tool for marketers. They drive your potential customers to a place on your site where the message is specific. They

Channel Based vs Session Based Call Tracking

The Problem with Session Based Call Tracking

Session Based vs Channel Based Call Tracking There are two types of call tracking – channel based and session based call tracking. For years, the

What is “Direct Traffic” — And how to avoid it.

Direct Traffic, how I loathe thee Anyone who has ever used Google Analytics wants to see where there traffic is coming from. And anyone who’s

Marketing Channels – Revisiting Your Online Marketing Mix

Where to Start with Your Online Marketing Mix For our first post on this blog I think it’s apropos that we talk about marketing channels