The reason Sales Managers and Marketing Directors love Prismana is because it gives them the intelligence they need to make smarter decisions.
Marketing people are able to get direct feedback from this platform and know what is working and what needs to be retooled (or abandoned) so that they are making the best use of their resources.
Sales Managers are able to understand which types of leads are getting closed by their different salespeople. They can adjust their lead routing to ensure that the salespeople who stand the best chance of converting a particular lead are getting those leads. Less wastes time, less wasted resources. Lower Cost-to-Acquisition. That makes everyone happy.